Committed To A Better Future

Since the 1950s we have been making women feel beautiful and as we have evolved over the decades, so to have our products. We acknowledge sustainable and ethical operations drive positive change – not just for our customers or our own team members, but also for our suppliers and their team members.

Our focus is to always act ethically, with integrity, responsibility and with care in everything we do. ‘Ethical Sourcing’ involves assessing, addressing and respecting the human rights of all workers in our supply chain. Everyone has the right to work and live in freedom from exploitative practices. As our supply chain evolves, our governance practices are adaptable to meet new challenges and changing conditions.

We are dedicated to continuous improvement and active engagement with all stakeholders, including our team members, suppliers, government and non-government bodies to effectively identify and address risks of unethical practices. All of our commitments are underpinned by our values and commitment to make meaningful and lasting change.

Better Products

We are committed to the highest standards of ethical and responsible sourcing.

Better Cotton

Jacqui E partner with Better Cotton to improve cotton farming globally.

Better Cotton’s mission is to help cotton communities survive and thrive, while protecting and restoring the environment.

Better Cotton trains farmers to use water efficiently, care for soil health and natural habitats, reduce use of the most harmful chemicals and respect workers’ rights and wellbeing.

Better Cotton is sourced via a chain of custody model called “mass balance”. This means that Better Cotton is not physically traceable to end products, however, Better Cotton Farmers benefit from the demand for Better Cotton in equivalent volumes to those we ‘source’.

The Just Group is committed to sourcing at least 25% of our cotton as Better Cotton by 2025.

Responsible Viscose

Viscose is known for its drape, softness and cool touch. It is a manufactured cellulose fibre which originates from wood pulp. We have a selection of styles which we have begun sourcing using the below preferred sources of viscose.


LENZING™ ECOVERO™ viscose fibres are derived from wood pulp from certified and traceable sources. It is manufactured using a process that generates up to 50% lower carbon emissions and water impact compared to generic viscose.

Learn more about LENZING™ ECOVERO™ here.


LIVAECO™ is responsibly sourced viscose, that is derived from wood pulp and comes from traceable sources. The manufacturing process of LIVAECO™ fibres emit 50% lower greenhouse gas emissions compared to generic viscose.

Learn more about LIVAECO™ by Birla Cellulose here.

In addition to our work with Better Cotton:

  • We are a signatory to the Pledge Against Child and Adult Forced Labour.
  • We are a member of the International Accord for Health and Safety in the Textile and Garment Industry, working with our peers on worker health and safety initiatives.
  • Do not condone any form of animal cruelty, and have banned the use of angora and other rabbit hair & fur, as well as any feathers in our products

Better Practices

Advocating, protecting and improving living & working Conditions

We recognise the social and environmental impacts that our purchasing decisions have, and share our customers’ full engagement in understanding where our products are made and that they are sourced responsibly and ethically.

Policies are only one part of our work in safeguarding human rights in our supply chain – but policies alone cannot sufficiently mitigate the risks vulnerable workers may face in the countries we source our products from.

Our Ethical Sourcing Program has a range of measures and procedures to support existing international human rights standards and local laws in the jurisdictions in which we operate.

Actions & Due Diligence – Sourcing Responsibly and Ethically

Our sourcing model and policies enable us to make responsible sourcing decisions and ensure that risks are identified, managed and mitigated within our framework.

This includes:

  • Our work with our global audit and compliance partner ELEVATE – who are a global market leader in Environmental, Social and Governance (ESG), sustainability and supply chain services.
  • Annual 3rd party audits for all factories (Elevate Responsible Sourcing Assessments or other approved audit types)
  • Remediation and Corrective Action Plan management – to close out any issues in audits
  • Production Verification Assessments – to ensure product is only made in approved factories
  • Anonymous Worker Sentiment Surveys – to understand the experience of workers

In addition, we are a supporter brand member of the Association of Professional Social Compliance Auditors. This increases the professionalism, and integrity of the people and organisations that conduct social compliance audits in the countries we source from.

Our work provides us with data driven insights into our factory partners. With transparency and integrity being key principles of our program, we continue to develop the necessary capacity building and remediation programs to address any issues that are identified.

Just Group Policies

The Supplier Ethical Code of Conduct (Code of Conduct) has been written using the key human rights principles from International Labour Organization (ILO) core standards and The United Nation’s Guiding Principles on Human Rights (UNGPs).

All suppliers must sign our supply Terms and Conditions, of which the Code of Conduct is part, prior to any orders being placed.

The Code of Conduct is reviewed annually to ensure we are proactively addressing human rights issues or legislative changes that need to be updated in our policies.

Living wage

A Living Wage will provide workers with compensation for a regular working week that meets their basic needs as well as a level of discretionary income. In addition to compliance to local laws, we strongly encourage all suppliers they work with to pay workers a living wage. Our full position on Living Wage with our work to date and future milestones can be read here.

Modern Slavery Statement

We have a zero tolerance to modern slavery in all its forms. We recognise our responsibility in helping to reduce the incidence of modern slavery.

Jacqui E is part of Premier Investments Limited (ASX: PMV), and our Modern Slavery Statements further outlines our Ethical Sourcing program and actions to address Modern Slavery in the supply chain. You can read our Modern Slavery statements on the Premier Investments website here.

Better Experiences

Through continued collaboration with community partnerships, we believe it’s important to have a positive impact where we work and live.

In addition to our work with our international suppliers, in our stores we are also committed to continuous improvement to ensure our customers and team members to have great experiences. Initiatives we have implemented include:

  • A plastic bag reduction initiative, which in the trial stage reduced plastic bag usage by 64%.
  • We have partnered with social enterprise Reground who recycle our soft plastics in our head office, and warehouse.
  • Supporting Thread Together who work alongside a number of charities around Australia by supplying first life product to vulnerable communities.
  • Product and waste reuse and recycling programs. We have recycled nearly 1,000 tonnes of cardboard and paper in our distribution centres alone in the last 12 months.

Better Together

We strive to create a great place to work that is safe, inclusive and has the best talent who can connect with current and emerging customer needs.

Our robust platform for preventing and eliminating discrimination, bullying, harassment, vilification and victimisation ensures appropriate standards of behaviour and conduct in everything we do. In addition, we pride ourselves on our commitment to diversity within our teams.

We support industry and government initiatives to ensure our valued team members are treated with respect. No one should be exposed to an unsafe work environment.

We have a dedicated Ethical Sourcing team who lead the delivery, development and improvement of our ethical and sustainability programs. Our team also conducts training at all levels of our organisation and our factory partners.

Acknowledgement of Country

We acknowledge the Traditional Custodians of Country throughout Australia and recognise their continuing connection to land, waters and communities. We pay respects to Aboriginal and Torres Strait Islander cultures and to Elders, past present and emerging.